digital staff writer and freelance journalist

Olivia Stock is DJ Mag’s digital staff writer. She previously worked as a freelance journalist covering alternative music and culture across print and digital. Her writing can be seen in DIY Magazine, The Line of Best Fit, The Forty-Five, LICKS Mag, and others. Olivia was formerly Editor-in-Chief of the UK’s largest student music magazine, The Mic, as well as working on a freelance basis for a variety of independent record labels and PR firms.

Bands and Brands: The Changing Art of Selling-Out
Olivia Stock Olivia Stock

Bands and Brands: The Changing Art of Selling-Out

For generations of musicians and music lovers alike, “selling out” was the worst thing a musician could do. A stinging insult and verbal slap to the face, it meant sacrificing musical quality or original intentions in favour of commercial success. But is ‘selling out’ really as bad as it sounds, and could the modern digital world be driving all artists towards putting commercialism over creativity?

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